Auctiva has been receiving alot of complaints of their changes with their high rate prices they first started off with. Due to complaints they have been listening and changed their fee format.
On June 09, 2009, Auctiva Founder, CEO, Jeff Schlicht sent out an email to their members with the updated price change structure they have made.
With this updated price structure, they are now offering a Flat Rate Pricing of $9.95, with no other charges. Along with a special Starter flat rate plan for ultra-casual sellers: $2.95/mo., up to 15 listings, 500MB image hosting.
I have included a copy of the email that was sent to myself, and to Auctiva members.
Auctiva email by Jeff Schlicht sent out late evening on 06/09/2006
First of all, I would like to start out by saying that as Auctiva's founder and CEO, I am very sorry and humbly apologize for any frustration and anxiety we caused you to experience about the future of your business over the past week and a half. I know that these recent events have greatly upset our community and I take full responsibility for that. I am asking you to give me a chance to make it right.
Flat Rate Pricing
Auctiva is officially moving to flat monthly pricing: $9.95/mo. everything included
- 1GB Image Hosting
- A Faster, Easier-To-Use One-page Lister
- Bigger Supersized Images
- Better-looking Templates
- eBay's Most Popular Scrolling Gallery
- Free Scheduling
- 24/7 Customer Support
- plus all of our other time and money saving tools
In addition to our Standard flat rate plan, we have a special Starter flat rate plan for ultra-casual sellers: $2.95/mo., up to 15 listings, 500MB image hosting.
Why Change Now?
Since we first announced our new pricing structure, I've been listening to the community's concerns. Considering the frank feedback you've provided, through email, surveys, customer support cases, our community messages boards and other forums, a few facts are abundantly clear:
- You'd prefer a simple, no-surprises flat-rate pricing structure.
- You don't want to pay any additional FVFs.
- You want image hosting included.
- Your margins are tight.
If you are asking yourself, "Why didn't they just use this pricing in the beginning?" the answer is that I thought our customers would like to have the choice of picking a tailored plan based on usage. Clearly, I was wrong.
All too often, large companies fail to listen to their customers. Auctiva's brightest future includes the users who brought us this far. I am making this change now so you can get back to doing business. I sincerely hope that this pricing change allows you continue using the tools you have come to depend on.
Thank you for your business, loyalty and understanding.
Sincerely,
 |  Jeff Schlicht—CEO, Auctiva Corporation |
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